Posts Tagged Students
Orange Label Visits CSUF to Help with Student Commercial Edit
Posted by Web Admin in News, Uncategorized on December 14th, 2009
Last Thursday I had the pleasure of being invited by California State University, Fullerton Professor Carolyn Coal to help assist her advanced COMM 415T class with editing a student commercial for the award winning retail toy product “Grow-A-Head TM“.
Grow-A-Head TM was arranged by Prof. Coal this semester for a student project. They are a specialty retail product that grows grass on the head of pre-designed knit characters placed in a desktop size vase; just add water. You can stylize designs based on your characters appearance. Their product line includes Original, Holiday, Halloween, Bugs, Friends, Sports, Marine Life, and Wildlife characters; all included with personalized greetings for fun gifts and toys.
Prof. Coal separates her class into two groups, “Agency and Production”. Throughout the semester, students in the “agency” will create a 60 second TV commercial that fits what the client asked for – in this case Grow-A-Head TM, based on an initial fact finding meeting. They will then pitch multiple strategies and storyboards back to the client in a presentation.
After client approval, the agency works with the other half of the class – the “production company”, to develop story boards, concepts and strategy. Students then arrange a cast, location and necessary gear to film the commercial on a weekend (8-12 hour shoot).
My participation took place in the last step – editing. The “production company” worked diligently to log and capture the footage from the shoot and start making edits based on storyboards submitted from the “agency”. I guided the student’s creative decision making with edits, music selection and answered technical questions. I was impressed by their ability to push the limits of the technology they were using, especially since they are advertising students, not film majors. Most of them have little to no experience editing on Mac Computers. They were becoming self taught experts on Final Cut Pro with a little help from me!
This class is great because of the hands-on creative experience and real world Client-Agency-Production relationship. I was impressed by the exceptional ambition that this group of students have. This is no small rinky-dinky class project; they are meeting the expectations of a real client. I feel they over delivered.
These skills are important in that they fulfill the vision of what Prof. Coal is teaching; showing students how vendors, clients and agencies work synergistically and effectively to produce an end result. Although not all students become film editors, this real world environment provides the opportunity for them to learn the lingo and bring their creative concepts full circle in a mock Agency setting.
Grow-A-Head TM will benefit from this student project by having the opportunity to meet great students, experience fresh creative ideas and receive quality work from advertising students. I hope more students from CSUF have the opportunity to enroll in this class and receive this kind of experience through the Communications Department.
Orange Label Art + Advertising will continue to visit CSUF in the future. Employees Kimberly Amoroso, Meagan Guerra, and I are graduates of the school. Orange Label’s Principals are also graduates of CSUF. Rochelle Reiter, Vice President, is a MBA graduate, Wes Phillips, CEO, holds a BA and President Ian Crockett who is also a part time professor at the school holds a BA. We recognize the importance of meeting advertising students and helping them understand the industry, answering their questions and most importantly helping them jumpstart their careers.
CSUF Sales Center Will Prepare Business Students for Success
Posted by Web Admin in News, Uncategorized on March 4th, 2008
CSUF Sales Center Will Prepare Business Students for Successful Careers in Sales
NEWPORT BEACH, Calif. (March 04, 2008) – Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has been tapped to develop an “in-kind” brand platform for Cal State Fullerton’s new Sales Center, which includes market research, logo design, positioning statement and core messaging.
The Sales Center will be located in the new Steven H. Mihaylo College of Business and Economics (M.C.B.E.) and will provide students with a focused curriculum, networking opportunities and training to prepare them for successful sales and sales leadership careers. In turn, this Sales Center will promote the field of professional selling through teaching, research and providing services to the business community.
This is not the first time Orange Label Art + Advertising has teamed up with California State University, Fullerton. Orange Label principals frequently participate in the M.C.B.E. Professor for a Day program and were founding members of the Marketing Department’s Honors Networking Program.
“About 75 percent of our employees at Orange Label Art + Advertising are Cal State, Fullerton Graduates,” says Rochelle Reiter ’95, ’00 (Marketing, MBA). “The caliber of students that graduate from the school is exceptional. I attribute this to the hands-on, ‘real world’ approach that many of the courses and programs, such as the Sales Center, offer. In an industry where tight deadlines, creativity and teamwork are crucial, CSUF has been a key resource for us and we’re happy to give back to them as well.”
The Sales Center is scheduled to open in Fall of 2008. Students will be offered opportunities to participate in sales courses, competitions and simulations and will have the chance to earn scholarships and a certificate in sales. Internships, career opportunities and a sales fraternity will also be part of the program.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
Scholarship Recognizes Top-Level CSUF Marketing Students
Posted by Web Admin in Uncategorized on May 30th, 2007
Annual Paul Barth / Orange Label Scholarship recognizes top-level CSUF marketing students with high potential for success and achievement
NEWPORT BEACH, Calif. (May 30, 2007)—Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proudly establishing an annual scholarship fund for California State University, Fullerton Marketing Students. The Paul Barth / Orange Label Scholarship, as it will be known, has been created in honor of the agency’s original founder, Paul Barth. The $1,000 annual scholarship will recognize and honor students with a strong indication of potential for success and/or achievement in the Advertising and Marketing Industry.
Current Orange Label Art + Advertising principals and founder Paul Barth will make the final selection from each year’s candidates of junior and senior level marketing majors. Each candidate must have a 3.5 GPA or greater and submit a creative one page summary of their merits in order to be considered. A personal interview may also be required.
Paul has an amazing ability to capture the essence of a client’s brand and bring it to life with a creative strategy that produces a long-term ROI for clients. Paul’s energy and commitment to great creative created a space for our team to grow and learn. We would like to offer this same opportunity to excelling Marketing students at CSUF, said Vice President and Co-Owner, Rochelle Reiter.
Orange Label Art + Advertising helped to found the CSUF Marketing Honors Networking Program and continues to actively participate as a Founding Sponsor each semester. Co-Owners Ian Crockett, Wes Phillips and Rochelle Reiter each graduated from Cal State, Fullerton and return frequently to participate in the university’s Professor for a Day program. In addition to the owners, half of the Orange Label Art + Advertising staff are Cal State, Fullerton alumni. In 2006, President Ian Crockett joined the Cal State, Fullerton faculty as a professor of Advertising in the Communications department.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. Orange Label Art + Advertising is the industry leader in document imaging advertising and works with both large regional dealers and major international manufacturers. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit http://www.orangelabeladvertising.com/.
