Posts Tagged new
New Futuristic Coke Machine…
Posted by Mike Thompson in Branding, Media, Uncategorized, Videos on August 27th, 2009
Coke will soon be releasing a new way to pour soda. Over a hundred different ways actually. The new machines have all the flavors your used to as well as new ones that are not available in retail stores. As seen in these videos below taken from consumerist.com a Coke rep. demonstrates the functions of this marvel machine. For now the machines are only being tested in Atlanta and San Diego.
How will Pepsi come back at them?
Local Advertising Agency Hires Two Industry Experts
Posted by Web Admin in Press Releases on July 22nd, 2008
NEWPORT BEACH, California (July 22, 2008) – Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has expanded their staff with two new employees.
Stephanie Hamilton, has joined the Orange Label Art + Advertising team as an Integrated Advertising Executive. She received her education from Arizona State University and UCLA. Upon graduation, she has worked for national media/ communication companies like NBC, Primedia and the O.C. Register.
Hamilton has over a decade of marketing and public relations experience. For the last four years her focus has been online/ interactive marketing. Some of her past accounts include, Unocal, Tenet Hospitals and Ultimate Ears.
“Online/ Interactive marketing has continued to evolve to include more than PPC and SEO, so having Stephanie join our team optimizes Orange Label for growth in this area.” said Rochelle Reiter, Vice President of Orange Label.
Jonathon White has also joined Orange Label and will manage the creative department as the new Art Director. Jonathon came to OLAA from an agency in Irvine where he held the art director position. White has over nine years of experience in project management, design and multimedia. The focus for Jonathon’s career objective has been creative management and user experience. He optimizes marketing strategies with clear strategic brand positioning, creative concepting, product development and project scope. His clients have included TNT, MTV, Epic Records, Mazda, Owens Corning and Expedia.com.
A graduate of Wayne State University and recognized for a thirst for innovation, Jonathon empowers his team to leverage on their creative brainwork “His talent is in communicating a company’s brand through creative design. Jonathon has originality in his designs. They stand out and deliver results. We’re thrilled he’s part of the OLAA team.” said Rochelle Reiter.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
OLAA Lands U.S. Bancorp, Tulsa Rib Company, and Pro-Dex Accounts in Single Month
Posted by Web Admin in New Business, Press Releases on September 3rd, 2007
NEWPORT BEACH, California (August 15, 2007)—Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today its successful acquisition of three new accounts in just one month. The agency credits its innovative approach to developing Integrated Advertising Platforms for attracting U.S. Bancorp (Office Equipment Finance Services Division), The Tulsa Rib Company and Pro-Dex Inc. as addition to its already impressive client list.
“We chose Orange Label Art + Advertising as our agency of record because of their powerful creative strategies, online capabilities and media expertise. We felt we needed to take our company to the next level in terms of marketing strategy and Orange Label has the team to do just that,” explained Liz Parker, co-owner of The Tulsa Rib Company.
Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community.
“At Orange Label, our team’s mission is for our clients to lead their marketplaces with an inspired brand and experience a powerful and growing demand for their respective products and services. Our client-driven approach to advertising sets us apart from other agencies,” related Rochelle Reiter, co-owner of Orange Label.
Orange Label has plans to direct several primary marketing initiatives for each of its new clients, including an office technology dealer “Bundled Financing Package” rebranding strategy for U.S. Bancorp; web and print campaigns for The Tulsa Rib Company; and a new brand platform for Pro-Dex Inc..
ABOUT U.S. BANCORP
U.S. Bancorp (NYSE: USB), with $223 billion in assets, is the parent company of U.S. Bank, the sixth-largest commercial bank in the United States. The company operates 2,499 banking offices and 4,867 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. For more information, visit U.S. Bancorp on the web at www.usbank.com.
ABOUT THE TULSA RIB COMPANY
Tulsa Rib Company was established in 1981 in Orange, Calif. Moving away from its initial fine-dining continental catering, the partners developed their award-winning, delicious ribs for their new restaurant and created their now famous “gourmet barbecue” menu. Today, The Tulsa Rib Company is known as much for its incredible catering as its restaurant’s famous menu. The current owner, Steve Parker, has been a partner/owner of the Tulsa Rib Company since its inception. With his background in restaurant management, kitchen and recipe knowledge, vast catering experiences and overall business management expertise, the company is rapidly expanding to meet its growing demand for their delicious food. For more information, visit www.tulsarib.com.
ABOUT PRO-DEX INC.
With operations in Santa Ana, Calif. and Beaverton, Ore., Pro-Dex Inc. designs and produces products serving the medical, dental, factory automation and scientific research markets. The Company’s strategic focus is to get customers to market faster, at a lower cost and with a higher quality product. Pro-Dex Inc.’s products are found in hospitals, dental offices, medical engineering labs, scientific research facilities and high tech manufacturing operations around the world. Pro-Dex Inc. is a company based on the concept that everything done should create value: value for customers, value for suppliers, value for employees and value for shareholders. For more information, visit www.pro-dex.com.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
