Posts Tagged facebook
Real Results: Tulsa Rib Company Loyal Patron Club
Posted by Web Admin in Branding, News, Newsletter on February 3rd, 2010
Real Results
Tulsa Rib Company Loyal Patron Club
Tulsa Rib Company, a leading, family-owned restaurant located in Tustin, CA, known for their legendary ribs, famous Tulsa Potatoes, tasty barbecue and friendly people, has been working with Orange Label for the past several years. It has been a goal, through the duration of the relationship between Tulsa and Orange Label, to create and implement effective marketing tactics, which generate real results.
Tulsa was looking for a way to say thank you to their many loyal Tulsa-goers, so Orange Label assisted in developing the Tulsa Loyal Patrons Club – an offer that rewards frequent customers by offering $10 towards the next Tulsa meal, for every $100 spent in the restaurant. To kick-start the promotion, the campaign was featured in ads running in OC publications and supported by in-restaurant promotion. The club proved to be a hit. Loyal Patrons were grateful for the rewards and the number of customers in the club has grown dramatically. It is safe to say there are even more loyal Tulsa-lovers now!
“Our Loyal Patron Program has increased traffic into the restaurant and increased guest check totals!”
- Liz Parker, Co-Owner of Tulsa Rib Company.
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Post Your Favorite TV Ads of All Time!
Posted by Web Admin in Uncategorized on January 25th, 2010
With the Superbowl right around the corner, its hard not to reflect on all the great advertising. Even if you are not a Football fan, most still participate in this pseudo-national holiday to view the most interesting and creative Ads of the year. Everyone gets an opportunity to see what the industry players are up to as well as the one-hit-wonders.
I thought this would be a great opportunity for everyone to post their favorite ads (not just limited to the Superbowl). Please share with us your favorite ads of all time! Copy and Paste the Youtube “Embed” Code into your post. We are looking forward to your responses!
Web 3.0 on the Horizon
Posted by Web Admin in Media, News, Uncategorized on January 5th, 2010
Just when you thought that you finally understood the term “web 2.0”, people are now talking about “web 3.0”. Other than just trying to confuse you more, the idea behind web 3.0 doesn’t take you away from the ever so outdated 2.0 level.
As the technology grows and web 3.0 develops more into a form, we will start to see more web intelligence by semantic search queries and more relevant search data returned to us based on our history of searches. Browsers and search engines will be more understanding of what our tastes are and ultimately become more accurate. Returning personalized search results, not random data.
How would this work? Intelligent data can be gathered from traditional web 2.0 applications, user generated content and other information sharing sources to feed a 3.0 pipeline. Having the technology to understand your decisions and actions might help you make your decisions. HowStuffWorks.com demonstrated the following example:
“Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type “I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?” The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.”
Below are some slideshows that do a great job describing how these concepts work. Check them out!
Taking it to the next level…
Could your business or lifestyle use 3.0? What advances do you see happening in how the Advertising and Marketing world operate?
Upcoming Facebook Changes: 7 Things Brands Need to Know
Posted by Rochelle Reiter in News on December 3rd, 2009
Do you have a Company Facebook or Brand presence on Facebook?
According to iMedia Connection, there are 7 things brands need to know regarding Facebook changes happening now.
Let us know what you think about these changes. Do you think Facebook has changed for the better or worse?
Below is a copy of what iMedia Connection posted. You can view the link by clicking here
1. Email is now a supported channel
Facebook has long hidden user emails, but soon Facebook will provide developers access to a user’s verified email address. For brands that are serious about engaging in an ongoing dialogue with their fans, email becomes a powerful communication method. Email will allow brands to better reconnect with users who have interacted with them on Facebook. This becomes important given that…2. Status updates are no longer guaranteed
Previously users’ streams included everything their friends and pages (including brand pages) published. Now the news feed has returned to a default view showing select highlights that Facebook’s algorithm thinks are most relevant to the user, which may or may not contain your brand’s message. There’s still a live feed view, but it’s no longer default, so only brand posts that fans interact with will appear in most users’ streams.3. Other communication channels are consolidating
Many brands rely on application-to-user and user-to-user notifications to reconnect with users, and this communication channel is disappearing. That means in order to remarket to users to let them know about new product launches, sales, events, or promotions, you’ll need to acquire users’ email addresses or send popular posts (per above).4. Application canvas pages gain more control
The Facebook header is being removed from application canvas pages, giving brands that engage users via applications more real estate on the page and a more customized and branded look and feel. Users will still have the option of returning to Facebook near the top of the page, but for brands that were hesitant to build on Facebook until more branding was possible, now is the time to reconsider.
5. Profile boxes are disappearing
It’s been a long time since profile boxes provided much value to brands, as most users don’t spend very much time on that part of friends’ pages. But that hasn’t stopped many brands from creating applications to establish a presence on users’ profiles. Within a few months, tabs will be the only way to integrate into the profile, so brands should be thinking now about creating an engaging communication strategy that best leverages email and status updates.6. Enhanced Facebook share
For many brands and publishers, the value in marketing through Facebook is leveraging word of mouth. In fact, Facebook users share 2 billion pieces of content every week. The new Facebook share button includes a counter displaying the number of times that piece of content has been shared and is a valuable tool for any brand with a large existing audience on its site. This is a relief for content owners who struggle with replicating a presence inside of Facebook; instead, expect Facebook to offer more ways for your site to become more social.
7. Every webpage becomes a fan page
Facebook has long been about connecting people with each other, and it’s expanding the graph from people to objects in what it’s calling the Open Graph. Soon users will be able to fan not only your brand but a specific page, product, celebrity, movie, or SKU. These pages will also show up in users’ profiles and in search results, and that page will be able to publish stories to the stream of its fans. This shifts social brand interactions from Facebook tabs to brand websites in a powerful way for brands and publishers. While currently farthest out in Facebook’s announcement roadmap, the Open Graph has the greatest implications and opportunities for brands and publishers.Expect 2010 to be a real breakout year for social marketing. For two-and-a-half years we’ve seen brands build strong followings inside of Facebook, but with these changes rolling out early next year, expect smart brands to better engage their best customers through their own channels by leveraging the power of personal relationships via Facebook’s platform.
Kevin Barenblat is co-founder and CEO of Context Optional.
On Twitter? Follow iMedia Connection at @iMediaTweet.
OLAA Attends Los Angeles Times Online Advertising and Social Media Seminar
Posted by Alyse Vultee in Branding, Media, News on July 17th, 2009
Yesterday (7/16), OLAA member Megan Guerra and I attended the Los Angeles Times’ Online Advertising and Social Media Seminar. The Seminar included a great panel of speakers including: Facebook, Ning, LA Times interactive and Passenger. The panel provided interesting insight, thoughts and recommendations around the world of social media and what it can provide for your business.
Megan and I felt that one of the biggest take aways worth sharing with you, was the panel’s thoughts on how to best manage your social media presence:
Be Social With Your Social Media Followers.
Social medial is growing rapidly as more and more people are becoming connected online. For companies, social media provides a way to gain feedback from your customers and your target audience(s). Now many may argue that for a company/brand, this open environment for “feedback” is dangerous, because you are giving people the opportunity to voice the good and the bad.
And it’s the BAD that is feared…
As the panel explained, the worst thing to do is to not be social! In other words, don’t open a social media account and ignore it! So be sure to stay relevant and active with your social media – give your followers a reason to check your Blog, Facbook, Twitter and so on. And most importantly, remember to listen to your followers and be sure to respond (so they know you are listening)!
How to manage feedback…
If your followers’ feedback is good, be happy, it is a FREE customer testimonial! Be sure to respond with a thank you or what have you.
And advice for if it is bad…don’t panic, don’t press delete! Instead, explain your take on the feedback, answer the concern, provide rationale, etc – by responding, you are letting your social media network (your customers) know that you are listening, that you DO care and that their opinion does matter.
So, for those who are in fear or unsure about joining the world of social media, consider the above and remember that staying in communication is key with all business efforts, and now a days, this includes Social Media.
Some Social Media Tips That Will Keep You “Social”:
Take advantage of the FREE network that social media provides and consider ideas such as:
– run a campaign or special offer (incentive for followers)
- run a survey (gain feedback)
- send messages/exciting news to your followers (acts a free email blast)
How Social Are YOU?
Posted by Alyse Vultee in Media, New Business, News on April 24th, 2009
I remember when Facebook launched and at the time, Facebook was only for college students – and to all of us who immediately joined, Facebook was the greatest thing since sliced bread! It was a new way for us to stay in-tune with the “happening” of friends from all over. However, at the time, I don’t know how many of us viewed our Facebook activity as social networking…it was just Facebook: new, fun, easy, entertaining and addicting!
Since Facebook the social networking world has truly exploded and the opportunities are endless! More and more websites have surfaced and with this evolution, the term of Social Networking has taken on a whole new meaning. Social Networking is no longer just for pleasure and fun, but it has also built a professional presence for companies as well.
From a business standpoint, a lot of people are asking “Why would I have a Social Networking presence for my company?” Well it is exactly that, presence! Web presence is like gold these days. Social Networking not only adds to your overall online presence, but it also: helps drive traffic to your website, builds brand awareness, gets people “talking” about you online and shows you, your employees, your customers and your competitors that you are keeping up with the online world.
However, this “online presence” may be foreign to some and not as important to others (though it should be), so what if I were to say that it can increase revenue?! It’s true… One of our retail clients recently ran a “Mother’s Day Special” ONLINE Sale. The sale was promoted via email blasts and social networking mentioning: their BLOG and Facebook.
It was a 5-day sale and the test was to see how well their consumers responded to an “online-only” special. After sending out only 2 email blasts and promoting via social networking – their online sale got picked up by a OC Register Blogger– who posted the promotion on the OC Register BLOG. Suddenly, sales were coming in referencing the OC Register BLOG post. In the end, the sale was a success – and there is no doubt in my mind that this client will continue to offer online promotions.
Here at Orange Label, we were able to recognize the value of being connected and we have made the leap into the Social Networking: BLOG, Facebook , Myspace and Twitter. If you are reading this BLOG, it is fair to assume that you are connected to the online world – but is your company? Social Networking keeps people connected, its fun and its easy – - and I don’t know about you, but I hate to be out of the loop!
If you are ready to make this Social Networking Leap, here is a great article for reference: http://www.chrisbrogan.com/social-media-and-social-network-starting-points/
