Posts Tagged Client
Greenwell Farms Kona Coffee and Social Media
Orange Label recently launched Greenwell Farms Social Media presence. It included a revamped Blog, F
acebook page, Twitter and YouTube. Please be sure to go check it out.
Dont forget to purchase $75 or more of some 100% Kona Coffee this month to get free shipping!
Great Ideas: Lucas / Astro Business Systems
Posted by Web Admin in Branding, Newsletter on February 9th, 2010
Lucas Business Systems and Astro Business Technologies, a California Central Valley Xerox Global Imaging Systems Group enlisted Orange Label Art + Advertising to create a brochure that would not only have great creative, but also generate real results! Additionally its a road-map for sales people to tell an intricate Lucas / Astro / Xerox story. Working with their Director of Training & Development and Director of Managed Print Services, Orange Label orchestrated a compelling message that differentiates from the competition. Each step, including their initial work-flow assessment, branded Managed Print Services program, Green Initiatives and Follow-up Service Guarantees is synergistic with how the sales people are trained.
Real Results: 120th Anniversary Celebration Ignites Momentum!
Posted by Mike Thompson in Branding, Media, New Business, News, Newsletter on December 21st, 2009
San Jose, CA based O’Connor Hospital is celebrating their 120th Anniversary. To promote this milestone, a unique logo was developed and it has become the focal point of an aggressive local print and mall banner campaign. The logo was also used to recognize the 120 years at The Spirit of O’Connor Gala in October to raise funds for O’Connor’s Imaging Services department.
The strategy of promoting O’Connor Hospital’s 120th Anniversary has generated strong market pressure and further enhanced the core identity of “It’s The Way We Care”.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
Posted by Web Admin in Branding, New Business, News, Press Releases on December 9th, 2009
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter (949) 631-9900
rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART + ADVERTISING ANNOUNCES NEW CLIENT, CALMONT WIRE AND CABLE, INC.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
NEWPORT BEACH, California (December 8, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Santa-Ana based Calmont Wire and Cable, Inc., who engineers custom wire and cable solutions for a broad range of industries, has retained Orange Label Art + Advertising as their Agency of Record in order to re-launch the Calmont brand. Orange Label Art + Advertising credits Calmont’s selection to its specific branding process, including the ability to capture the “essence” of a company’s brand through creative research and design.
The opportunity in 2010 is to reignite the Calmont Wire and Cable brand such that it supports a sustainable new business strategy, produces a steady stream of qualified leads and achieves meaningful revenue and net profit growth. “We are revamping our brand image to be consistent with what we deliver to our customers,” said Bobbe Monteleone, President of Calmont.
Calmont Wire and Cable, Inc., founded in 1958, designs and manufactures wire and custom cable for medical, aerospace, military, robotics, computers, telecommunications and other precision applications requiring custom design. One of its early successes was developing extrusion technology to produce the first Hula Hoops for Wham-O. Currently, Calmont specializes in ultra-flexible and ultra-miniature wire and cable.
The Orange Label team created the positioning statement: Discover. Design. Deliver. to accurately portray the innovative and unique culture at Calmont Wire and Cable, Inc. Over the next few months, the new Calmont Wire and Cable brand will be unveiled as well as collateral and support materials. “We are excited to be working with such a talented group of people that really cares about the product they deliver and how it is delivered and used in the world,” said Rochelle Reiter, VP and Co-Owner of Orange Label Art + Advertising.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT CALMONT WIRE & CABLE, INC.:
Since 1958, Calmont Wire and Cable, Inc.’s mission has remained the same—to design and manufacture innovative technical solutions for critical applications requiring unparalleled performance. Calmont is known for supplying innovative solutions for a wide range of industries and applications (medical, aerospace, military, instrumentation and robotics). At Calmont, under the direction of Founder, Bill Chilcote, the first prototypes of a multi-lumen catheter were developed. Today, the multi-lumen catheter has become commonplace in operating rooms throughout the world. Calmont’s cables are used extensively in the medical market for ultrasound, electrode, defibrillator, EKG, dialysis, handheld instrument, catheter, implant and other applications. Their cables are specified and used by some of the largest medical manufacturers in the world. For more information, visit www.Calmont.com.
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Client Spotlight: 25 Years of Dedication
Posted by Mike Thompson in Awards, Branding, Media, News, Newsletter on November 12th, 2009
Donnellon McCarthy
Orange Label Art + Advertising built its foundation on long-term client relations. However, even by these standards, the 25 year relationship with Donnellon McCarthy, a Cincinnati-based office technology dealership, is remarkable and extremely newsworthy in the advertising industry. Even though they are b2b, we’ve used business-to-consumer advertising strategies with morning drive radio as the backbone of a strategy that has also included marketing materials from corporate brochures to delivering truck and vehicles wraps.
During the twenty-five year relationship, Donnellon McCarthy has remained independent in spite of two very significant roll-ups in the copier/office technology industry. They have passed the baton from one generation to the next, transitioned from selling analog to digital technology, experienced significant organic growth and expanded geographically to have a marketing area that includes Ohio, Kentucky and Indiana.
Agency’s Expertise in Driving Direct Response for Niche Audiences Hits Home
Posted by Mike Thompson in New Business, News, Press Releases on August 11th, 2009
FOR IMMEDIATE RELEASE CONTACT
Rochelle Reiter – (949) 631-9900
rreiter@OrangeLabelAdvertising.com
NEWPORT PACIFIC FAMILY OF COMPANIES RETAINS ORANGE LABEL ART +ADVERTISING TO CREATE AD CAMPAIGN TO INCREASE PROPERTY OCCUPANCY
Agency’s Expertise in Driving Direct Response for Niche Audiences Hits Home
NEWPORT BEACH, California (August 11, 2009)—Orange Label Art + Advertising (OLAA), one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Newport Pacific, a company that manages over 70 manufactured home communities across the United States, has retained Orange Label to increase occupancy at one of their Austin properties during the months of August and September . The agency credits landing the account to its direct response approach in driving qualified leads and the ability to accurately target niche audiences.
The campaign will pursue the Austin Latino community with the theme “Live in Your Own Home, Now!” Wes Phillips, CEO of Orange Label Art + Advertising and strategic lead on the Newport Pacific account, said, “These challenging economic times highlight the effectiveness of aggressive direct response advertising messages and media schedules. The Orange Label team appreciates the opportunity to use its direct response skills to assist Newport Pacific in rapidly achieving their occupancy goals and enhancing the community experience at the Austin property.”
Candace Holcombe, VP of Operations at Newport Pacific, commented on why they selected Orange Label Art + Advertising. “We chose OLAA based on their direct response reputation and experience with the geographic location. The fact that they were already familiar with the Austin market, and could meet our marketing needs within an aggressive timeline made the difference.”
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT NEWPORT PACIFIC FAMILY OF COMPANIES
Newport Pacific Family of Companies has been managing, buying and building mobile home parks since 1980. Newport’s proven formula for success comes from combining a high-touch, ‘family oriented’ management style with the abundant resources available to a larger professional organization. Their full service property management, development and investment strategies all have one goal in common: To create successful communities, and increase their value for residents and owners alike. The Newport Pacific team of certified asset managers and licensed real estate professionals has the skills it takes to unlock the hidden value in property. For more information on Newport Pacific, visit www.newportpacific.com.
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ORANGE LABEL ART + ADVERTISING RECEIVES PLATINUM, GOLD, AND HONORABLE MENTION FOR 2009 HERMES AWARDS
Posted by Mike Thompson in Awards, Branding, Press Releases on May 11th, 2009
Awards Highlight Orange Label’s Creative Capabilities
NEWPORT BEACH, California (May 11, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to its growing list of recognitions. Orange Label Art + Advertising received a Platinum Award for its PacifiCord Corporate Brochure design, A Gold Award for its Speech and Language Professional Services website and Honorable Mention for its PacifiCord “The Gift” Magazine Ad.
The Hermes Creative Awards were judged by a prestigious panel of advertising professionals and administered by the Association of Marketing and Communication Professionals. Started in 1995, they recognize industry leaders in concept, writing and design of traditional materials and programs, and emerging technologies.
The PacifiCord Corporate Brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in California. As a HealthBanks Biotech company, PacifiCord has pioneered value-added such as Cord Blood Concierge Service, flexible financing options, and facility tours. More information can be viewed on their webpage www.pacificord.com.
Orange Label is also very proud of its role in the successful rebranding of Speech and Language Professional Services (SLPS). Orange Label Integrated Advertising Supervisor, Alyse Vultee stated, “Originally SLPS came to us for a logo design and rebranding makeover. Because of our strategy and execution we ended up re-building their website and positioning SLPS as a market leader”. SLPS services the full spectrum of the Speech Pathology industry providing an unparalleled level of commitment and support to families, therapists, and schools. More information can be viewed on their website at www.slpsinc.com.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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Twitter Tips
Posted by Mike Thompson in Media, News on May 4th, 2009
Everyone has been talking about tweeting, twittering, peeping, and who knows what other jargon that can be linked to Twitter.com. However, after reading a recent article from Robert Strohmeyer, I would like to share some of his thoughts (and my opinion) on twitter and what to make of it.
In his article called “Twitter Quitters”, he explains the saga of “hemorrhaging” twitter users. Over 60 percent of new Twitter users quit after just a week or two of joining Twitter; sometimes it takes over a year for people to return and have a moment of “ah-ha”. Why? Robert explains that some people just don’t get it. You’re average “I’m sitting in line at subway” or “its Friday…whahoo” tweets just don’t cut it. People want to read solid material that’s worthy of feedback and following [on twitter]. He also states that if you’re going to tweet infrequently, don’t bother. People are not interested in seeing your “rubbish” for a full month. Thus, why there is a high turn-over rate. Additionally, perhaps with all the buzz, people just have too high of expectations and don’t see them without some effort.
So how do you tweet effectively? Twitter is simple. Use its simplicity for business concepts…but casually. Engage in tweets and follow people who are relevant to your industry. Go on….try it! Follow as many people as you can. As Robert explains, don’t worry if you choose not to follow someone because they have too much rubbish. Twitter relationships are only a “one-click affair”. You will find the news you need and are interested in, give it time.
How else? Follow people you actually know. Keeping up with a network of business people that you work side by side with (or not) will inform you about something that’s actually important. Keeping up to date in your industry doesn’t always mean you have to call and small talk what is going on with vendors and merchants, however following a business partners tweets can keep a subconscious about what that person is up to.
Twitter, like blogging, is a social tool. It shouldn’t be used to “self-promote”. Continue to use it as a tool for communication, updates, and “non-bragging”, and you will find yourself indulged in a plethora of information that could generate or point to business leads.
OLAA Lands Speech & Language Professional Services as New Client
Posted by Alyse Vultee in New Business, Press Releases on February 13th, 2009
NEWPORT BEACH, California (February 5, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today its successful acquisition of their newest account, Speech & Language Professional Services (SLPS). The agency credits its innovative team approach to identifying specific client needs and niches based on their Orange ExplorationTM, View from the FieldTM, and identifying “The Juice” – The true essence of a clients’ brand.
Keith and Kelly Thomas, owners of SLPS commented on why they selected Orange Label Art + Advertising as their agency of record. “Our experience with Orange Label has exceeded our expectations. We approached Orange Label to help us take our company to the next level. They presented us with such great creative solutions that we felt they really understood our type of business and objectives. I would characterize Orange Label as professional, creative, and flexible.”
Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community. “At Orange Label, our team’s mission is for our clients to lead their marketplaces with an inspired brand and experience a powerful and growing demand for their respective products and services. Our client-driven approach to advertising sets us apart from other agencies,” related Rochelle Reiter, co-owner of Orange Label.
Orange Label will be directing SLPS’s brand launch, which includes new logo, positioning, corporate identity package, trade show strategy, collateral materials and a new website in March 2009. Their campaign will be targeted to speech therapists, families, and schools in Southern California. One of OLAA’s missions is to maintain SLPS’s reputation and their superior level of attention to children, speech therapists and schools.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT SLPS
Speech & Language Professional Services has been helping make children’s futures brighter in the community while connecting superior speech pathology professionals with outstanding institutions. Their number one goal is to maintain personal, friendly, and productive relationships with their members. Furthermore, they are committed to providing Speech Pathologists career goals with the needs and expectations of schools, clinics, and parents.
OLAA Acquires PacifiCord, A HealthBanks Biotech Company and Verve Wireless, Inc.
Posted by Web Admin in New Business, Press Releases on September 9th, 2008
NEWPORT BEACH, California (September 9, 2008) - Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has acquired two new accounts; PacifiCord and Verve Wireless Inc.
PacifiCord, a HealthBanks Biotech Company located in Irvine, California is a private cord blood banking service. For almost a decade, HealthBanks has been a leader in the collection and storage of cord blood. “After careful consideration and evaluation of several agencies, we felt Orange Label best fit our needs. We really liked their process. They quickly grasped the critical aspects of our business and provided us with a comprehensive marketing communications plan” said Dan Segal, CEO of PacifiCord.
Verve Wireless Inc. a wireless technology developer provides applications and services to publishers and media companies. Using the proprietary Verve Publishing Platform tm, content partners are able to extend their readership onto mobile phones – and other network-enabled devices. “Orange Label clearly identified our needs with a proposal that addressed all of our goals, from time line to content. Their attention to detail and creativity won us over!” said Kendall Marolda, Vice President of Local Market Development Verve Wireless.
“Our team is excited about the opportunities for both clients, we are their marketing partner and intend to creatively contribute to their success” said Rochelle Reiter, Vice President of Orange Label Art + Advertising.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
