Posts Tagged 2008
Local Ad Agency Wins 2008 MarCom Awards
Posted by Mike Thompson in Awards, Press Releases on November 13th, 2008
Orange Label Art + Advertising Awarded Top Honors by the Association of Marketing and Communications Professionals
NEWPORT BEACH, California (November 13, 2008) – Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has been awarded several prestigious MarCom Awards: platinum, gold and honorable mention by the Association of Marketing and Communication Professionals.
Orange Label Art + Advertising has a received a Platinum award for their work on the Brand Affinity Technologies Print Ad Campaign as well as an Honorable Mention for the logo design. “Working with Brand Affinity Technologies (BAT) on multiple projects, from the beginning has been a collaborative effort. As a new interactive technology-driven media service, BAT’s brand is predicated on innovative messaging and execution. The entire Orange Label team is pleased that our creativity has helped BAT to powerfully establish their brand.” said Alyse Vultee, Integrated Advertising Executive for Orange Label Art + Advertising and lead on the Brand Affinity Technologies account.
For their creative work with San Jose, California based O’Connoer Hospital, Orange Label also received Gold for the O’Connor Print Ad Campaign. “We were able to create a distinc
t identity for O’Connoer with our “View from the Field” market resea
rch technique – which helped us to discover the emotional component of what makes O’Connoer Hospital an exceptional resource for health care services.” said Wes Phillips, CEO.
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries are received from corporate marketing departments, advertising agencies, public relations firms, designers, freelancers and production companies. MarCom awards are administered and judged by the Association of Marketing and Communication Professionals.
There were over 5,000 entries from throughout the United States and several foreign countries.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
OLAA Acquires PacifiCord, A HealthBanks Biotech Company and Verve Wireless, Inc.
Posted by Web Admin in New Business, Press Releases on September 9th, 2008
NEWPORT BEACH, California (September 9, 2008) - Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has acquired two new accounts; PacifiCord and Verve Wireless Inc.
PacifiCord, a HealthBanks Biotech Company located in Irvine, California is a private cord blood banking service. For almost a decade, HealthBanks has been a leader in the collection and storage of cord blood. “After careful consideration and evaluation of several agencies, we felt Orange Label best fit our needs. We really liked their process. They quickly grasped the critical aspects of our business and provided us with a comprehensive marketing communications plan” said Dan Segal, CEO of PacifiCord.
Verve Wireless Inc. a wireless technology developer provides applications and services to publishers and media companies. Using the proprietary Verve Publishing Platform tm, content partners are able to extend their readership onto mobile phones – and other network-enabled devices. “Orange Label clearly identified our needs with a proposal that addressed all of our goals, from time line to content. Their attention to detail and creativity won us over!” said Kendall Marolda, Vice President of Local Market Development Verve Wireless.
“Our team is excited about the opportunities for both clients, we are their marketing partner and intend to creatively contribute to their success” said Rochelle Reiter, Vice President of Orange Label Art + Advertising.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
CSUF Sales Center Will Prepare Business Students for Success
Posted by Web Admin in News, Uncategorized on March 4th, 2008
CSUF Sales Center Will Prepare Business Students for Successful Careers in Sales
NEWPORT BEACH, Calif. (March 04, 2008) – Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has been tapped to develop an “in-kind” brand platform for Cal State Fullerton’s new Sales Center, which includes market research, logo design, positioning statement and core messaging.
The Sales Center will be located in the new Steven H. Mihaylo College of Business and Economics (M.C.B.E.) and will provide students with a focused curriculum, networking opportunities and training to prepare them for successful sales and sales leadership careers. In turn, this Sales Center will promote the field of professional selling through teaching, research and providing services to the business community.
This is not the first time Orange Label Art + Advertising has teamed up with California State University, Fullerton. Orange Label principals frequently participate in the M.C.B.E. Professor for a Day program and were founding members of the Marketing Department’s Honors Networking Program.
“About 75 percent of our employees at Orange Label Art + Advertising are Cal State, Fullerton Graduates,” says Rochelle Reiter ’95, ’00 (Marketing, MBA). “The caliber of students that graduate from the school is exceptional. I attribute this to the hands-on, ‘real world’ approach that many of the courses and programs, such as the Sales Center, offer. In an industry where tight deadlines, creativity and teamwork are crucial, CSUF has been a key resource for us and we’re happy to give back to them as well.”
The Sales Center is scheduled to open in Fall of 2008. Students will be offered opportunities to participate in sales courses, competitions and simulations and will have the chance to earn scholarships and a certificate in sales. Internships, career opportunities and a sales fraternity will also be part of the program.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
Recognized for Powerful Radio Campaign at the Third Annual International Davey Awards
Posted by Web Admin in Awards, Press Releases on February 2nd, 2008
NEWPORT BEACH, Calif. (January 9, 2008) – Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is honored to have taken home a Silver Award at the 2007 International Davey Awards for its radio campaign entitled, “Dahill: Winning With Leadership.”
“The Davey Award validates the power and benefit of Orange Label’s IAP™ (Integrated Advertising Platform™.) The ability to ensure that the client’s core marketing message is integrated throughout all media empowers the Orange Label Art + Advertising creative team to generate amazing work,” said Wes Phillips, C.E.O. of Orange Label, “In addition, Dahill is located in Texas and it is a privilege to work with a regional company with the willingness to grow their brand through a celebrity spokesperson (basketball superstar David Robinson) an extensive media mix and a multi-year marketing commitment.”
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – just as small firms do each year. The annual International Davey Awards honors the achievements of these “Creative Davids” who derive their strengths from big ideas, rather than big budgets and is the leading awards competition specifically for smaller firms.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
