Posts Tagged 2007
Scholarship Recognizes Top-Level CSUF Marketing Students
Posted by Web Admin in Uncategorized on May 30th, 2007
Annual Paul Barth / Orange Label Scholarship recognizes top-level CSUF marketing students with high potential for success and achievement
NEWPORT BEACH, Calif. (May 30, 2007)—Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proudly establishing an annual scholarship fund for California State University, Fullerton Marketing Students. The Paul Barth / Orange Label Scholarship, as it will be known, has been created in honor of the agency’s original founder, Paul Barth. The $1,000 annual scholarship will recognize and honor students with a strong indication of potential for success and/or achievement in the Advertising and Marketing Industry.
Current Orange Label Art + Advertising principals and founder Paul Barth will make the final selection from each year’s candidates of junior and senior level marketing majors. Each candidate must have a 3.5 GPA or greater and submit a creative one page summary of their merits in order to be considered. A personal interview may also be required.
Paul has an amazing ability to capture the essence of a client’s brand and bring it to life with a creative strategy that produces a long-term ROI for clients. Paul’s energy and commitment to great creative created a space for our team to grow and learn. We would like to offer this same opportunity to excelling Marketing students at CSUF, said Vice President and Co-Owner, Rochelle Reiter.
Orange Label Art + Advertising helped to found the CSUF Marketing Honors Networking Program and continues to actively participate as a Founding Sponsor each semester. Co-Owners Ian Crockett, Wes Phillips and Rochelle Reiter each graduated from Cal State, Fullerton and return frequently to participate in the university’s Professor for a Day program. In addition to the owners, half of the Orange Label Art + Advertising staff are Cal State, Fullerton alumni. In 2006, President Ian Crockett joined the Cal State, Fullerton faculty as a professor of Advertising in the Communications department.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. Orange Label Art + Advertising is the industry leader in document imaging advertising and works with both large regional dealers and major international manufacturers. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit http://www.orangelabeladvertising.com/.
Hunter Barth Changes Name to Orange Label Art + Advertising
Posted by Web Admin in News, Press Releases on May 14th, 2007
Re-Branding Strategy Draws Upon Orange County, Calif. Heritage,
Vice-President of Business Development Rochelle Reiter Takes Co-Ownership Role
NEWPORT BEACH, Calif. (March 14, 2007)—Hunter Barth Advertising, one of Orange County’s longest-standing privately held advertising agencies, announced today that after 35 years of service it is changing its name and brand to Orange Label Art + Advertising. The company’s re-branding shift was coordinated in response to an internal desire for greater identification with the marketing heritage of Orange County, Calif., in which citrus growers utilized crate labels as artistic marketing tools and as promotion of area-specific advertising messages. Rochelle Reiter, the agency’s vice-president of business development, has announced plans to take on a co-ownership role that coincides with news of the company’s name change.
Throughout our 35 years of operation, we’ve been synchronized with the identifying characteristics and qualities of the region—namely, lifestyle, energy and innovation, explained Ian Crockett, president of Orange Label Art + Advertising. The move to Orange Label Art + Advertising reflects our success with clients where our team incorporates those qualities and uses an inspired mixture of art and advertising to create a powerful brand.
Crockett, along with Reiter, suggest that the re-branding will position the agency for a unique opportunity in which their team can blend direct response expertise, media savvy and creativity to develop integrated marketing solutions and measurable results for clients. In an increasingly volatile and demanding industry, such as advertising, the agency’s passion is using their creative instincts to unlock the “essence” of a client’s brand to accelerate the client’s cash flow, revenue streams and marketplace leadership —goals that honor the vision and heritage of early Orange County growers.
When California’s citrus growers began teaming up with lithographers to create colorful crate labels back in the 1880s, they were using the labels as advertising posters to differentiate themselves from their competition, said Reiter. In that same vein, the new brand of Orange Label Art + Advertising will provide effective identification and differentiation. Just like the growers, who gained instant brand recognition in situations that required split-second decision-making, we’re poised for the same.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. Orange Label Art + Advertising is the industry leader in document imaging advertising and works with both large regional dealers and major international manufacturers. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit http://www.orangelabeladvertising.com/.
