Archive for category Press Releases
Want to Boost Your SEO?
Posted by Web Admin in News, Press Releases, Uncategorized on December 23rd, 2009
Want to Boost Your SEO? Try a Press Release…
The attached link from Chris Crum shows the results and impact that a Press Release can have for your companies search online.
http://www.webpronews.com/topnews/2009/12/19/how-press-releases-can-be-great-for-search
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
Posted by Web Admin in Branding, New Business, News, Press Releases on December 9th, 2009
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter (949) 631-9900
rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART + ADVERTISING ANNOUNCES NEW CLIENT, CALMONT WIRE AND CABLE, INC.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
NEWPORT BEACH, California (December 8, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Santa-Ana based Calmont Wire and Cable, Inc., who engineers custom wire and cable solutions for a broad range of industries, has retained Orange Label Art + Advertising as their Agency of Record in order to re-launch the Calmont brand. Orange Label Art + Advertising credits Calmont’s selection to its specific branding process, including the ability to capture the “essence” of a company’s brand through creative research and design.
The opportunity in 2010 is to reignite the Calmont Wire and Cable brand such that it supports a sustainable new business strategy, produces a steady stream of qualified leads and achieves meaningful revenue and net profit growth. “We are revamping our brand image to be consistent with what we deliver to our customers,” said Bobbe Monteleone, President of Calmont.
Calmont Wire and Cable, Inc., founded in 1958, designs and manufactures wire and custom cable for medical, aerospace, military, robotics, computers, telecommunications and other precision applications requiring custom design. One of its early successes was developing extrusion technology to produce the first Hula Hoops for Wham-O. Currently, Calmont specializes in ultra-flexible and ultra-miniature wire and cable.
The Orange Label team created the positioning statement: Discover. Design. Deliver. to accurately portray the innovative and unique culture at Calmont Wire and Cable, Inc. Over the next few months, the new Calmont Wire and Cable brand will be unveiled as well as collateral and support materials. “We are excited to be working with such a talented group of people that really cares about the product they deliver and how it is delivered and used in the world,” said Rochelle Reiter, VP and Co-Owner of Orange Label Art + Advertising.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT CALMONT WIRE & CABLE, INC.:
Since 1958, Calmont Wire and Cable, Inc.’s mission has remained the same—to design and manufacture innovative technical solutions for critical applications requiring unparalleled performance. Calmont is known for supplying innovative solutions for a wide range of industries and applications (medical, aerospace, military, instrumentation and robotics). At Calmont, under the direction of Founder, Bill Chilcote, the first prototypes of a multi-lumen catheter were developed. Today, the multi-lumen catheter has become commonplace in operating rooms throughout the world. Calmont’s cables are used extensively in the medical market for ultrasound, electrode, defibrillator, EKG, dialysis, handheld instrument, catheter, implant and other applications. Their cables are specified and used by some of the largest medical manufacturers in the world. For more information, visit www.Calmont.com.
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ORANGE LABEL MAKES LIST SECOND YEAR IN A ROW
Posted by Mike Thompson in Awards, News, Press Releases on October 27th, 2009
Named one of the fast-growing companies by the Orange County Business Journal
NEWPORT BEACH, California (October 27, 2009)—Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, was recently named as one of Orange County’s “Fast-Growing Privately held Companies”, by the Orange County Business Journal for the second year in a row.
The third annual “Fast- Growing” list ranks 100 businesses by revenue growth from June 2007 through June 2009. Orange Label Art + Advertising experienced 15% growth over a 2 year period and ranked number 90th on the list.
“We are pleased with the Business Journal’s recognition, especially considering the ongoing economic challenges with which all companies have to contend” said Wes Phillips, CEO of Orange Label Art + Advertising. “Our success is directly related to the commitment of our talented team members, the confidence our clients have in our creativity and the measurable results that are generated.”
The Orange County Business Journal honored those companies that made the list with an awards ceremony held in on October 15th at the Irvine Hyatt Regency. Several Orange Label Art + Advertising team members attended, including Wes Philips, CEO, Ian Crockett, President and Rochelle Reiter, Vice President.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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OLAA TAKES LERETA, LLC BACK TO THE FUTURE
Posted by Web Admin in Press Releases on October 21st, 2009
LERETA, LLC Retains Agency to Re-launch their Brand After Ownership Change
NEWPORT BEACH, California (October 20, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that LERETA, a national leader of tax and flood services, has retained Orange Label Art + Advertising to re-launch their brand and be the agency of record. Orange Label credits the win to their ability to rapidly define a compelling brand message, quickly launch the messaging strategy and produce measurable and powerful response from the marketplace.
LERETA, LLC was an Orange Label client until LERETA was purchased by Land America Financial Group in 2003. In September 2009, the company was purchased by an investment group that includes former executives of LERETA. “For decades, the team at LERETA has built a solid reputation based on quality and extraordinary service, and I am excited to be rejoining them,” says Jim Thornton, returning as president of LERETA. “The shared values of the management team and their commitment to the real estate services industry, combined with their new financial strength will provide LERETA with the stability and resources necessary to continue providing superior service, while focusing on innovative and strategic growth initiatives.”
Orange Label helped re-launch LERETA’s brand identity to its employees, customers, vendors and the media. Tactics included a new logo design, media outreach campaign, customer and vendor correspondence, print ad and event launch support. Orange Label CEO, Wes Phillips said, “Together, Orange Label and LERETA did great work from 1997 to 2003. Now, the Orange Label team is excited to again be working with such a powerful group of business leaders.”
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT LERETA, LLC
LERETA, LLC continues in the tradition of LERETA Corp. Founded in 1986, LERETA Corp. has been a major force in the tax and flood service industries since its inception. The company provides a full suite of real estate tax services for residential and commercial loans, including automated online research and certification, tax bill processing, a suite of delinquent tax services, and customized tax outsourcing service programs. The company also provides real time flood zone determination services. For more information, visit www.lereta.com.
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Economist says “Ramp up on Advertising and Marketing”
Posted by Rochelle Reiter in Branding, Media, News, Press Releases on October 14th, 2009
At the Vistage Economic Summit recently, Economist Alan Beaulieu, president of the Institute for Trend Research in New Hampshire cited several tips for business owners as the economy comes out of the recession, one being “Ramp up on Marketing and Advertising.” Read all the tips below!
Tips for business owners
Economist Alan Beaulieu says business owners should take action as the economy comes out of recession:
• The beginning of 2010 will be a golden time to expand: equipment and real estate will be inexpensive, interest rates low.
• Borrow as much money as possible because future interest rates will rise.
• Hire the exceptional talent that will be available through 2010.
• Cease activities that don’t create profit; eliminate unprofitable products.
• Ramp up marketing and advertising.
• Look for ways to sell in western Canada, Brazil and Australia. These countries are positioned for strong future growth. Russia and China are not positioned for growth.
• Define and tout your competitive advantage.
• Lead with optimism. Be the chief cheerleader.
List cited from The Orange County Register, October 2, 2009
Agency’s Expertise in Driving Direct Response for Niche Audiences Hits Home
Posted by Mike Thompson in New Business, News, Press Releases on August 11th, 2009
FOR IMMEDIATE RELEASE CONTACT
Rochelle Reiter – (949) 631-9900
rreiter@OrangeLabelAdvertising.com
NEWPORT PACIFIC FAMILY OF COMPANIES RETAINS ORANGE LABEL ART +ADVERTISING TO CREATE AD CAMPAIGN TO INCREASE PROPERTY OCCUPANCY
Agency’s Expertise in Driving Direct Response for Niche Audiences Hits Home
NEWPORT BEACH, California (August 11, 2009)—Orange Label Art + Advertising (OLAA), one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Newport Pacific, a company that manages over 70 manufactured home communities across the United States, has retained Orange Label to increase occupancy at one of their Austin properties during the months of August and September . The agency credits landing the account to its direct response approach in driving qualified leads and the ability to accurately target niche audiences.
The campaign will pursue the Austin Latino community with the theme “Live in Your Own Home, Now!” Wes Phillips, CEO of Orange Label Art + Advertising and strategic lead on the Newport Pacific account, said, “These challenging economic times highlight the effectiveness of aggressive direct response advertising messages and media schedules. The Orange Label team appreciates the opportunity to use its direct response skills to assist Newport Pacific in rapidly achieving their occupancy goals and enhancing the community experience at the Austin property.”
Candace Holcombe, VP of Operations at Newport Pacific, commented on why they selected Orange Label Art + Advertising. “We chose OLAA based on their direct response reputation and experience with the geographic location. The fact that they were already familiar with the Austin market, and could meet our marketing needs within an aggressive timeline made the difference.”
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT NEWPORT PACIFIC FAMILY OF COMPANIES
Newport Pacific Family of Companies has been managing, buying and building mobile home parks since 1980. Newport’s proven formula for success comes from combining a high-touch, ‘family oriented’ management style with the abundant resources available to a larger professional organization. Their full service property management, development and investment strategies all have one goal in common: To create successful communities, and increase their value for residents and owners alike. The Newport Pacific team of certified asset managers and licensed real estate professionals has the skills it takes to unlock the hidden value in property. For more information on Newport Pacific, visit www.newportpacific.com.
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OLAA RECOGNIZED FOR ITS HEALTHCARE MARKETING PROWESS
Posted by Mike Thompson in Awards, Branding, New Business, Press Releases on August 3rd, 2009
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter
(714) 393-0527, (949) 631-9900
rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART + ADVERTISING RECOGNIZED FOR ITS HEALTHCARE MARKETING PROWESS
Agency wins awards for PacifiCord and O’Connor Hospital Advertising
NEWPORT BEACH, California (June 10, 2009)— Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to their list of recognitions with Healthcare clients. Orange Label Art + Advertising received a Platinum Award for its PacifiCord corporate brochure design along with an Honorable Mention for its PacifiCord “The Gift” Magazine Ad in the 2009 Hermes Awards. In the 2009 Annual Healthcare Advertising Awards, Orange Label Art + Advertising also received a Bronze award for their O’Connor Hospital Radio series.
Orange Label’s President, Ian Crockett said, “We’ve been having tremendous success in the Healthcare Industry because clients value our branding knowledge and experience and the fact that Orange Label combines that with our ability to produce direct response. To achieve both with one agency is apparently rare these days.”
The PacifiCord corporate brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in locally. As a HealthBanks Biotech company, PacifiCord has pioneered value-added benefits such as the Cord Blood Concierge Service, flexible financing options and facility tours. More information can be viewed on their webpage www.pacificord.com.
In addition to the success of the PacifiCord Gift series, the O’Connor Hospital radio series also revitalized the local branding of O’Connor Hospital. Wes Phillips, CEO of Orange Label said, “The intent of the radio series was three-fold. First, they [O’Connor Hospital] wanted to increase local community awareness. Second, their aim was to drive specific service activity. Last, they wanted to communicate the “It’s the way we care” spirit in a memorable and creative execution.”
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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ORANGE LABEL ART + ADVERTISING RECEIVES HEALTHCARE ADVERTISING AWARD FOR O’CONNOR HOSPITAL RADIO COMMERCIAL
Posted by Mike Thompson in Awards, Press Releases on May 29th, 2009
NEWPORT BEACH, Calif. (May 26, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to be recognized by the 26th Annual Healthcare Advertising Awards. Orange Label Art + Advertising received a bronze award for its O’Connor Hospital “Heart Care” radio commercial. Orange Label CEO, Wes Philips said, “Our team is pleased with our recognition. Yet it was O’Connor Hospital’s commitment to unparalleled medical care that makes the advertising so powerful.”
The Healthcare Advertising Awards is sponsored by the Healthcare Marketing Report and is the largest award competition in the medical industry. This year alone, they received over 3,600 submissions, bestowed 259 Gold awards, 251 Silver awards, and 241 bronze awards. All entries are reviewed by a national panel of judges who focus on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall appeal.
O’Connor Hospital is located in San Jose, California and was established in 1889. Celebrating its 120 year anniversary, O’Connor Hospital, is a member of the Daughters of Charity Health System, and is an acute care not-for-profit, Catholic community hospital. O’Connor has over 350 licensed beds, a medical staff of 579, over 1,600 employees and over 3,900 deliveries. More information about O’Connor Hospital can be viewed here: http://www.oconnorhospital.org
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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ORANGE LABEL ART + ADVERTISING RECEIVES PLATINUM, GOLD, AND HONORABLE MENTION FOR 2009 HERMES AWARDS
Posted by Mike Thompson in Awards, Branding, Press Releases on May 11th, 2009
Awards Highlight Orange Label’s Creative Capabilities
NEWPORT BEACH, California (May 11, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to its growing list of recognitions. Orange Label Art + Advertising received a Platinum Award for its PacifiCord Corporate Brochure design, A Gold Award for its Speech and Language Professional Services website and Honorable Mention for its PacifiCord “The Gift” Magazine Ad.
The Hermes Creative Awards were judged by a prestigious panel of advertising professionals and administered by the Association of Marketing and Communication Professionals. Started in 1995, they recognize industry leaders in concept, writing and design of traditional materials and programs, and emerging technologies.
The PacifiCord Corporate Brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in California. As a HealthBanks Biotech company, PacifiCord has pioneered value-added such as Cord Blood Concierge Service, flexible financing options, and facility tours. More information can be viewed on their webpage www.pacificord.com.
Orange Label is also very proud of its role in the successful rebranding of Speech and Language Professional Services (SLPS). Orange Label Integrated Advertising Supervisor, Alyse Vultee stated, “Originally SLPS came to us for a logo design and rebranding makeover. Because of our strategy and execution we ended up re-building their website and positioning SLPS as a market leader”. SLPS services the full spectrum of the Speech Pathology industry providing an unparalleled level of commitment and support to families, therapists, and schools. More information can be viewed on their website at www.slpsinc.com.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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OLAA Honored for O’Connor Hospital Newspaper and Radio Campaigns
Posted by Web Admin in Awards, Press Releases on March 23rd, 2009
Agency is Recognized for both Newspaper and Radio Campaigns at the Sixth Annual Service Industry Advertising Awards
NEWPORT BEACH, Calif. (Feb. 25, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to its growing list of recognitions. Orange Label Art + Advertising received a Silver Award at the Service Industry Advertising Awards (SIAA) for its O’Connor Hospital “Heart Care” Newspaper ad, and a Bronze and Merit Award for the “Heart Care” and “Physician Referral” Radio Campaigns.
The O’Connor Hospital Campaigns are part of the Integrated Advertising Platform™ (IAP) that Orange Label Art + Advertising created for O’Connor Hospital, located in San Jose, CA. At the core of the IAP™ is O’Connor’s brand positioning, “It’s The Way We Care.” The IAP™ was instrumental in communicating the benefits of O’Connor’s 120 year heritage of compassionate care and clinical excellence. The Orange Label team appreciates the confidence that O’Connor Hospital has in our strategic and creative capabilities,” said Wes Phillips, CEO of Orange Label Art + Advertising.
Over 1,200 entries were submitted for the Sixth Annual Service Industry Advertising Awards. The Service Industry Advertising Awards continues to expand faster than any other major advertising awards in the country.
The SIAA Awards was initiated in 2003 to recognize the advertising excellence of the service industry. Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products. The service industry is adding a significant contribution to marketing and advertising. SIAA recognizes the creativity and communication accomplishments of the service industry. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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