Archive for category Media
Greenwell Farms Kona Coffee and Social Media
Orange Label recently launched Greenwell Farms Social Media presence. It included a revamped Blog, F
acebook page, Twitter and YouTube. Please be sure to go check it out.
Dont forget to purchase $75 or more of some 100% Kona Coffee this month to get free shipping!
Web 3.0 on the Horizon
Posted by Web Admin in Media, News, Uncategorized on January 5th, 2010
Just when you thought that you finally understood the term “web 2.0”, people are now talking about “web 3.0”. Other than just trying to confuse you more, the idea behind web 3.0 doesn’t take you away from the ever so outdated 2.0 level.
As the technology grows and web 3.0 develops more into a form, we will start to see more web intelligence by semantic search queries and more relevant search data returned to us based on our history of searches. Browsers and search engines will be more understanding of what our tastes are and ultimately become more accurate. Returning personalized search results, not random data.
How would this work? Intelligent data can be gathered from traditional web 2.0 applications, user generated content and other information sharing sources to feed a 3.0 pipeline. Having the technology to understand your decisions and actions might help you make your decisions. HowStuffWorks.com demonstrated the following example:
“Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type “I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?” The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.”
Below are some slideshows that do a great job describing how these concepts work. Check them out!
Taking it to the next level…
Could your business or lifestyle use 3.0? What advances do you see happening in how the Advertising and Marketing world operate?
Real Results: 120th Anniversary Celebration Ignites Momentum!
Posted by Mike Thompson in Branding, Media, New Business, News, Newsletter on December 21st, 2009
San Jose, CA based O’Connor Hospital is celebrating their 120th Anniversary. To promote this milestone, a unique logo was developed and it has become the focal point of an aggressive local print and mall banner campaign. The logo was also used to recognize the 120 years at The Spirit of O’Connor Gala in October to raise funds for O’Connor’s Imaging Services department.
The strategy of promoting O’Connor Hospital’s 120th Anniversary has generated strong market pressure and further enhanced the core identity of “It’s The Way We Care”.
How Can Twitter Work for Your Business?
Posted by Web Admin in Media, News, Newsletter, Uncategorized on December 16th, 2009
People often ask me, “How can Twitter help my business” or “I dont understand how people can leverage twitter for my business”.
I came across these two articles last week to show people how other companies are using the 140 character social platform.
The following links were included in our monthly newsletter – If you would like to receive our newsletter please sign up on our blog (www.olaablog.com) or on our Facebook page (www.facebook.com/orangelabeladvertising)
Twitter 360 App Gives Tweets Some Augmented Reality Love | Technomix | Fast Company:
@Mommy: Get Me Twoddler so I Can Twitter You at Work #babytweetstoo | Technomix | Fast Company:
What is your product or service? If you had a unlimited budget how would you leverage Titter for your business?
Client Spotlight: 25 Years of Dedication
Posted by Mike Thompson in Awards, Branding, Media, News, Newsletter on November 12th, 2009
Donnellon McCarthy
Orange Label Art + Advertising built its foundation on long-term client relations. However, even by these standards, the 25 year relationship with Donnellon McCarthy, a Cincinnati-based office technology dealership, is remarkable and extremely newsworthy in the advertising industry. Even though they are b2b, we’ve used business-to-consumer advertising strategies with morning drive radio as the backbone of a strategy that has also included marketing materials from corporate brochures to delivering truck and vehicles wraps.
During the twenty-five year relationship, Donnellon McCarthy has remained independent in spite of two very significant roll-ups in the copier/office technology industry. They have passed the baton from one generation to the next, transitioned from selling analog to digital technology, experienced significant organic growth and expanded geographically to have a marketing area that includes Ohio, Kentucky and Indiana.
Economist says “Ramp up on Advertising and Marketing”
Posted by Rochelle Reiter in Branding, Media, News, Press Releases on October 14th, 2009
At the Vistage Economic Summit recently, Economist Alan Beaulieu, president of the Institute for Trend Research in New Hampshire cited several tips for business owners as the economy comes out of the recession, one being “Ramp up on Marketing and Advertising.” Read all the tips below!
Tips for business owners
Economist Alan Beaulieu says business owners should take action as the economy comes out of recession:
• The beginning of 2010 will be a golden time to expand: equipment and real estate will be inexpensive, interest rates low.
• Borrow as much money as possible because future interest rates will rise.
• Hire the exceptional talent that will be available through 2010.
• Cease activities that don’t create profit; eliminate unprofitable products.
• Ramp up marketing and advertising.
• Look for ways to sell in western Canada, Brazil and Australia. These countries are positioned for strong future growth. Russia and China are not positioned for growth.
• Define and tout your competitive advantage.
• Lead with optimism. Be the chief cheerleader.
List cited from The Orange County Register, October 2, 2009
Football and Advertising: 2009 Superbowl Ads
Posted by Mike Thompson in Media, News, Videos on September 29th, 2009
Now that football season is back, I started thinking about the Superbowl and advertising. So for any of you that would like to reflect on the past seasons commercials, I posted a link to Advertising Age’s list of the 2009 Superbowl advertisements:
http://adage.com/article?article_id=134136
Enjoy!
Creating Your Personal Brand
Posted by Megan Guerra in Branding, Media on September 25th, 2009
Brand is behavior. It is not just what you do, but what you do and how people react, or as learned in the OC Ad Federation Event: How to Create and Market My Personal Brand, it is the “emotional aftertaste.” There is a vast difference in what you claim and how you fulfill the expectations you set. I guess at the end of the day, it is not the perception you have of your self that matters, but the perceptions others have of you. Remember to be consistent and keep it real!
Radio Produces Results FAST!
Posted by Rochelle Reiter in Media, New Business, News on September 1st, 2009
I am proud to announce that another one of our clients has already exceeded their sales goal as a result of our radio campaign we produced for them. We targeted the hispanic community in Austin, Texas and used our “direct response” formula in driving leads with copy and media strategy. The goal was to increase occupancy in their modular home parks, specifically getting down to 20 openings (from 60) by mid September. It is only September 1st and they are down to 16 openings! Great work!
New Futuristic Coke Machine…
Posted by Mike Thompson in Branding, Media, Uncategorized, Videos on August 27th, 2009
Coke will soon be releasing a new way to pour soda. Over a hundred different ways actually. The new machines have all the flavors your used to as well as new ones that are not available in retail stores. As seen in these videos below taken from consumerist.com a Coke rep. demonstrates the functions of this marvel machine. For now the machines are only being tested in Atlanta and San Diego.
How will Pepsi come back at them?
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