Greenwell Farms Kona Coffee and Social Media
Orange Label recently launched Greenwell Farms Social Media presence. It included a revamped Blog, F
acebook page, Twitter and YouTube. Please be sure to go check it out.
Dont forget to purchase $75 or more of some 100% Kona Coffee this month to get free shipping!
Great Ideas | March 2010
Posted by Web Admin in Uncategorized on March 31st, 2010
Great Ideas
Office Technology & Search Engine Marketing | S.E.M – Landing Pages
Search Engine Marketing and Landing Pages for your website can generate business, increase web presence and deliver measurable results. Simply put, they are a unique page or separate URL to your website that is found through search engines such as Google, Yahoo and Bing. Based on your industry, keywords trigger your Landing Page to appear in organic search results.
Whats the Point? Landing Pages trigger a specific call to action with limited “exit” points. Unlike traditional corporate website designs, Landing Pages don’t have endless menu navigation or intense page depth; delivering a message, educating the visitor and requesting their information in a call to action is a great way to capture leads for your business.
Orange Label designed two Landing Pages for Applied Imaging of Grand Rapids, Michigan. The opportunity for Applied Imaging was to generate business for Managed Print Services and Document Management. The official launch of the pages will take place early in April.
Click Here to see a Sample
Orange Label Employees Participate In Disney’s Give A Day, Get A Disney Day Promotion
Posted by Debbie Nagel in News, Uncategorized on February 9th, 2010
Orange Label employees, Rochelle Reiter, Debbie Nagel, Kimberly Amoroso and Colleen Haberman, and their families participated in Disney Give A’s Day promotion this week. Orange Label teamed up with the Orange County Rescue Mission to provide hygiene kits for homeless families. Not only did we give back to those that are in need in our own backyard but it also opened up conversations with our kids, neighbors and even strangers about families being homeless and the need for basic items that we take for granted every day.
Great Ideas: Lucas / Astro Business Systems
Posted by Web Admin in Branding, Newsletter on February 9th, 2010
Lucas Business Systems and Astro Business Technologies, a California Central Valley Xerox Global Imaging Systems Group enlisted Orange Label Art + Advertising to create a brochure that would not only have great creative, but also generate real results! Additionally its a road-map for sales people to tell an intricate Lucas / Astro / Xerox story. Working with their Director of Training & Development and Director of Managed Print Services, Orange Label orchestrated a compelling message that differentiates from the competition. Each step, including their initial work-flow assessment, branded Managed Print Services program, Green Initiatives and Follow-up Service Guarantees is synergistic with how the sales people are trained.
Real Results: Tulsa Rib Company Loyal Patron Club
Posted by Web Admin in Branding, News, Newsletter on February 3rd, 2010
Real Results
Tulsa Rib Company Loyal Patron Club
Tulsa Rib Company, a leading, family-owned restaurant located in Tustin, CA, known for their legendary ribs, famous Tulsa Potatoes, tasty barbecue and friendly people, has been working with Orange Label for the past several years. It has been a goal, through the duration of the relationship between Tulsa and Orange Label, to create and implement effective marketing tactics, which generate real results.
Tulsa was looking for a way to say thank you to their many loyal Tulsa-goers, so Orange Label assisted in developing the Tulsa Loyal Patrons Club – an offer that rewards frequent customers by offering $10 towards the next Tulsa meal, for every $100 spent in the restaurant. To kick-start the promotion, the campaign was featured in ads running in OC publications and supported by in-restaurant promotion. The club proved to be a hit. Loyal Patrons were grateful for the rewards and the number of customers in the club has grown dramatically. It is safe to say there are even more loyal Tulsa-lovers now!
“Our Loyal Patron Program has increased traffic into the restaurant and increased guest check totals!”
- Liz Parker, Co-Owner of Tulsa Rib Company.
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Post Your Favorite TV Ads of All Time!
Posted by Web Admin in Uncategorized on January 25th, 2010
With the Superbowl right around the corner, its hard not to reflect on all the great advertising. Even if you are not a Football fan, most still participate in this pseudo-national holiday to view the most interesting and creative Ads of the year. Everyone gets an opportunity to see what the industry players are up to as well as the one-hit-wonders.
I thought this would be a great opportunity for everyone to post their favorite ads (not just limited to the Superbowl). Please share with us your favorite ads of all time! Copy and Paste the Youtube “Embed” Code into your post. We are looking forward to your responses!
Web 3.0 on the Horizon
Posted by Web Admin in Media, News, Uncategorized on January 5th, 2010
Just when you thought that you finally understood the term “web 2.0”, people are now talking about “web 3.0”. Other than just trying to confuse you more, the idea behind web 3.0 doesn’t take you away from the ever so outdated 2.0 level.
As the technology grows and web 3.0 develops more into a form, we will start to see more web intelligence by semantic search queries and more relevant search data returned to us based on our history of searches. Browsers and search engines will be more understanding of what our tastes are and ultimately become more accurate. Returning personalized search results, not random data.
How would this work? Intelligent data can be gathered from traditional web 2.0 applications, user generated content and other information sharing sources to feed a 3.0 pipeline. Having the technology to understand your decisions and actions might help you make your decisions. HowStuffWorks.com demonstrated the following example:
“Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type “I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?” The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.”
Below are some slideshows that do a great job describing how these concepts work. Check them out!
Taking it to the next level…
Could your business or lifestyle use 3.0? What advances do you see happening in how the Advertising and Marketing world operate?
Is Your 2010 Marketing Plan In Place Yet?
Posted by Rochelle Reiter in News, Uncategorized on December 31st, 2009
Is your 2010 Marketing Plan in place yet? If not, here are 10 questions for you to answer with your team to get you started!
I. THE CORE BUSINESS OBJECTIVE:
II. THE KEY MARKETING OBJECTIVE:
III. MARKETING LIMITATIONS/PROBLEMS:
IV. SALIENT HISTORICAL CONTEXTUAL FACTS:
V. SPECIFY EACH CONSTITUENCY TO BE IMPACTED:
VI. MARKET RESEARCH FINDINGS:
VII. CLIENT SENSITIVITIES:
VIII. THE COMPETITIVE LANDSCAPE:
IX. WHAT’S PUZZLING:
X. WHAT’S “THE POINT”:
Have fun with these and Happy New Year!
Want to Boost Your SEO?
Posted by Web Admin in News, Press Releases, Uncategorized on December 23rd, 2009
Want to Boost Your SEO? Try a Press Release…
The attached link from Chris Crum shows the results and impact that a Press Release can have for your companies search online.
http://www.webpronews.com/topnews/2009/12/19/how-press-releases-can-be-great-for-search
Real Results: 120th Anniversary Celebration Ignites Momentum!
Posted by Mike Thompson in Branding, Media, New Business, News, Newsletter on December 21st, 2009
San Jose, CA based O’Connor Hospital is celebrating their 120th Anniversary. To promote this milestone, a unique logo was developed and it has become the focal point of an aggressive local print and mall banner campaign. The logo was also used to recognize the 120 years at The Spirit of O’Connor Gala in October to raise funds for O’Connor’s Imaging Services department.
The strategy of promoting O’Connor Hospital’s 120th Anniversary has generated strong market pressure and further enhanced the core identity of “It’s The Way We Care”.
